XPeng's Biggest Owner Event Yet: 220 Cars at a Danish Drive-In

XPeng's official account has posted a recap of what the company calls its largest owner event to date: more than 220 XPeng cars and over 700 owners at a drive-in cinema in Denmark.

▶ Play the 54-second recap — shot vertically for social, with English subtitles burned in.

What happened

Owners drove G6s, G9s and other XPeng models into the cinema field — you can see the rows in the photos below. Some watched from the front seats with family; others used the sleep kit to turn the back row into a private screening room. XPeng also launched a user co-created "Drive-In XCombo" viewing set-up at the event.

Independent coverage puts the same numbers on it. Danish outlet XPENG Guru reported 220 cars gathered for a drive-in; EV Roads in Thailand described XPeng Denmark serving drive-in cinema and popcorn to 700-plus owners across 220 cars.

One dating caveat

XPeng's post does not date the event, and it went out on 28 September 2026. Coverage of it appeared earlier — a Chinese brand-marketing write-up on 1 September, with Danish and Thai coverage in the same period — which points to the event itself taking place in late August or early September. Treat 28 September as the date of the recap, not of the drive-in. We have not found an exact date in any source.

What this is, and what it is not

• It is a company-organised community event, run with XPeng Denmark and the owner community. The Chinese coverage analyses it explicitly as lifestyle marketing, and that is a fair description rather than a criticism: a clear theme, something for owners who don't want to perform for a camera, and content that participants will share themselves. Owners showing up in 220 cars is the point — and also the deliverable.
• "Largest" is XPeng's own framing, measured by cars at a single event. Nobody independent has verified the 220 or the 700.
• It is not a product or sales story. Nothing here tells you anything about the cars. It tells you where XPeng is spending on owner community: the markets it wants to grow. That is the same instinct as its European push — we covered XPeng's IFA Berlin showing here — and it is the reason the brand turns up at owner events in right-hand-drive markets like ours rather than only at motor shows.

Why we are covering it

Most of what we publish is software and product news, because that is what XPeng ships most of. This is the other half of an overseas car business: owners who will turn up, in the rain, to sit in a field. If an Australian owner group is planning something similar, tell us — we would rather cover it than another changelog.

Source: 小鹏汽车 (Weibo) for the video and photos — translated & adapted for XPENGTech.