XPeng's P7+ Black Knight Edition: A Trim Package, Priced Like One

XPeng announced a paint-and-trim package on the morning of 9 October, and the company did it three times in three-quarters of an hour. At 09:00 the official account posted a mood film and a piece of lifestyle copy about a dream garage. At 09:25 He Xiaopeng posted the posters himself, calling the P7+ Black Knight Edition "red and black, clean lines" — and "just the right amount of cool." At 09:43 Wu Anfei, XPeng Group's general manager of product matrix, reposted the official parts list with his own line: "black is presence; red is the heartbeat."

It is an appearance option rather than a new car, and XPeng is selling it the way Chinese brands sell appearance options: as an add-on at the point of order.

• Available on every version of the P7+, which currently runs from 186,800 to 198,800 RMB across four trims.
• List price 10,000 RMB, limited-time price 6,000 — roughly three per cent of the cheapest car before the discount.
• What the money buys: a new Polar Night Black exterior, blacked-out badges and wordmark, 20-inch six-spoke wheels, flame-red brake caliper covers, a Lava Grey interior with red seatbelts and stitching, and metallic-finish trim.

▶ Play XPeng's 90-second film — the official spot, with music and burned-in Chinese feature captions rather than narration (the first one reads "all-new Polar Night Black exterior").

XPeng's launch poster. The English name on it is "Black Knight Edition" — the Chinese 黑武士 translates literally as "black warrior." Image: XPeng, via He Xiaopeng's Weibo post.

The specification poster: the package sits at the top, above the car's standard equipment. Image: XPeng.

The car underneath is unchanged

That is the point. The P7+ is XPeng's family sedan — 5,071 mm long on a 3,000 mm wheelbase, with the company quoting 88% "space efficiency" and up to 2,221 litres of boot space. It comes either as an extended-range car with a 1,550 km combined figure or as a pure EV with 615 or 725 km of CLTC range, all with 800V and 5C charging that XPeng says takes 10–80% in 12 minutes. Assisted driving runs on XPeng's in-house Turing hardware with the second-generation VLA; the upper trims add zero-gravity seats and the "Tai Chi" AI chassis.

None of that changes with the black paint. What changes is the margin.

The company's own pitch

The official post is worth reading in full, because it is XPeng's own answer to the obvious question — why does a family sedan need a blacked-out package?

"A dream garage is a 'secret base' for adults and children, and a little universe outside daily life. Scooters, old records, half-finished model kits... the passions you cannot give up can all have a home here — including that XPeng P7+ Black Knight. It holds the family, and it holds you too. Both attitude and warmth."

That is a positioning statement rather than a product one. The P7+ is sold on space and range; the film puts it in a garage full of records and tools, which is the emotional half of the argument the specification poster cannot make. On a car that has to carry a family, the trim package is what the buyer gets for themselves.

Three posts, one list

The content of the package is consistent across all three posts, which is worth saying because trim announcements are usually where a brand's own accounts drift from the specification. The official list is:

• all-new Polar Night Black paint with Lava Grey interior;
• red seatbelts and seat stitching;
• 20-inch six-spoke sport wheels with flame-red caliper covers;
• blacked-out logo and wordmark;
• metallic-finish trim.

The official tagline is "black with attitude, warm in the details — between black and red, everything is just right," which is the same pitch as the dream-garage copy in a shorter form.

Why this is more interesting than it looks

Appearance packages are the cheapest revenue a carmaker can add. There is no new homologation, no powertrain work, no crash structure — a paint code, a set of wheels already tooled, black badges, red stitching and a caliper cover. On a car whose entire proposition is space, range and charging speed, the package exists to make the top of the range look different from the bottom, and to catch buyers who are already spending.

Two details suggest XPeng expects volume rather than a halo: it is offered on all four trims, including the cheapest, and the 6,000 RMB price is framed as limited-time rather than as a numbered edition. The other signal is who posted it. A chief executive fronting a trim package is a brand and margin move, not a technology announcement — and it arrived on the same morning that Chinese outlets were reporting the price.

Where you can buy it

China, so far. The P7+ is XPeng's most international sedan: it made its European debut at the Brussels Motor Show, and Chinese coverage put the 2026 model's European rollout at 25 markets from April. But XPeng has announced the Black Knight Edition for the Chinese market only, and no European or Australian price for it exists.

Caveats

• It is an appearance package. No mechanical, software or range change; XPeng's own posters describe paint, trim, wheels and interior only.
• 10,000 RMB is the list price and 6,000 is a limited-time offer. No end date has been published.
• "Black Knight Edition" is XPeng's own English name, taken from the poster. The all-black trim package is a familiar trope across Chinese brands rather than something unique to the P7+.
• The equipment figures are XPeng's, including the 88% space efficiency, the 2,221-litre maximum boot and the 12-minute charge claim.
• "Just the right amount of cool" is the CEO's own verdict, published with the launch material — not a review.
• No delivery timing. The posts say display cars are on their way to stores; neither says when customer cars with the package arrive.
• The film is marketing material, posted by XPeng's own account: 90 seconds, music only, with burned-in Chinese feature captions and no narration.

The bottom line

The interesting number here is not the 6,000 RMB or the black paint — it is that XPeng is now confident enough about the P7+ to charge for how it looks. On a car positioned on space, range and a charging curve, an appearance option is a small bet that the buying decision is already made by the time the configurator opens.

Source: the Weibo posts by XPeng's official account, He Xiaopeng and Wu Anfei, with XPeng's launch posters and Chinese coverage of the package's price and contents (快科技, 新浪科技) — translated & adapted for XPENGTech.